Sharing knowledge is our passion

With over 25+ years of entrepreneur experience in high growth software companies, Daniella brings with her a wealth of knowledge and passion for start-ups. Her growth-oriented mindset is reflected through her never-ending supply of energy, unquenchable curiosity, and heartfelt philanthropic commitment.

Adrian’s passion for user experience and problem-solving abilities played a critical role in the initial development and creation of ProcedureFlow. Adrian has taught kids of all ages how to code, is an active open-source contributor, and loves learning new things.

Aaron Craig is a seasoned sales leader with over 15 years experience in driving revenue growth and building high-performing teams. With a proven track record of success in the tech industry, Aaron is passionate about developing strategic partnerships and delivering value to customers.

Prior to his current role as VP of Sales at ProcedureFlow, Aaron held various leadership positions, including his tenure at Salesforce, where he excelled in driving sales initiatives and fostering customer relationships with his customer-centric approach. He’s committed to driving business success through innovation and collaboration.

Stephanie is a marketing executive with over 15 years of experience developing integrated marketing strategies. She is passionate about delivering revenue growth and exceptional customer experiences. On the weekend, you can find Stephanie exploring the city, trying out new recipes, and actively working with her meditation group.

With +35 years of experience in the telecom and healthcare verticals, her wealth of knowledge and passion helps our customers realize their objectives and achieve success. Judie’s personal mission is to never stop moving forward, and when she’s not working with customers, she enjoys spending time with her family and dog Malu.

Mike is a CPA who brings 18+ years of experience in corporate finance, accounting, and banking to help plan & execute corporate strategy and drive profitable growth. When he’s not at work, Mike loves spending time with his wife and two boys, or playing golf with friends.

Proven history of building strong B2B sales teams that exceed expectations while always focusing on customer service and client lifecycle. 20+ years selling software solutions either directly or through partners within Technology, Manufacturing, Retail, Healthcare, and FinServ. Known for my ability to break into new markets while helping shape offerings to support ongoing growth and customer engagement.

Jamie is a project management and knowledge management professional who loves leveraging his expertise to help organizations simplify how they share information. Outside of work, Jamie loves spending time with his family, playing bass guitar, and working as a volunteer firefighter.

Derek brings a wealth of experience in startups and product management, with a proven track record of delivering products that drive real value for customers. With a keen focus on understanding customer needs and a passion for creating solutions that make a difference, Derek leads our team in building products that exceed expectations. Outside of work, Derek is an avid sports enthusiast and loves to travel. He resides in Toronto with his wife, Deb, their two wonderful daughters, and their energetic dog, Louis.